While working at VisionThree, I was given the opportunity to rebrand the Permission to Dream initiative for the Chris Gardner Foundation. The foundation was interested in having their own version of our proprietary software, V3CONNECT. This software and hardware solution were going to be a huge driving point for Chris Gardner to use on his High School speaking tours when he inspires kids to give themselves the permission to dream big when it comes to finding their future careers and passions. V3CONNECT is a VR solution that immerses people into companies to find their dream careers (based on a built-in social media filtering system).
The Permission to Dream tour did not have a current brand, so I was tasked with creating a new brand that spoke to the target audience, represented Mr. Gardner, was derived from the V3CONNECT logo, and paired well with the Chris Gardner Foundation logo.
It was an honor to pitch these ideas, and I cannot wait to see where it goes from here.